I have done some soul searching to figure out exactly WHY this is. I grew up in a family full of mechanics and while I am no Mona Lisa Vito
Based on my research, women do not like to shop for cars because (1) they are shown cars that they do not want and do not like, (2) they are spoken to on a kindergarten level, (3) salesmen b.s. them, (4) their questions are brushed off and (5) they feel that they do not get as good of a deal as the men when it comes to final price. BINGO!!! My quirky need to be the best of everything is QUASHED when I shop for cars. In the past, my car buying process went like this:
The X and I go to a car lot where I patiently explain to the salesman exactly what I am looking for - - color, style, price, size. I give him my specifications and also mention that I HATE silver cars. The salesman looks at me like a little girl in pigtails and knee socks, listens to me with a patronizing smile, and then turns to my X for confirmation that I said is correct. He proceeds to take us to the back lot and presents styles of cars that I specifically said I didn’t like AND to top it off, they are ALL silver. On one such outing, the salesman aggressively tried to sell me a car I didn’t like in a color I didn’t like for a price I couldn’t afford. Finally, he gave an exasperated sigh, looked at my X and asked me why I didn’t want to buy that car. I replied, “Because it is ugly.” My X was mortified…why in the world would I tell the man his cars were ugly???? Holy cow, I didn’t say his children were ugly, I said the cars were ugly. We leave the car lot empty handed and unhappy.
After a few such experiences, I found if I took a man as a decoy, I am free to shop at my leisure at the cars I WANT to look at without the pesky salesman trotting me off to look at cars they need to move that month. With my decoy man in tow, I ask important questions through a testosterone translator and have a better overall sales experience. The salesman typically gets sent off to look up a price while my token man and I discuss important strategy. Now, I know that I should be all “woman power” and all that, but for me…it worked like a charm.
At a Tweet-up a couple of months back, I spoke with Chris Theisen at Hare Chevrolet about my car buying strategies. Hare Chevy had formed an alliance with a woman-centered car company and Chris thought I should check out their dealership as an undercover shopper to see if my experience would be any different. Now the opportunity to be undercover (the Sidney Bristow
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I inched over to the Camero section while looking at select cars in between--trying to look for “work cars” at a budget price. Finally, I could stand it no longer and I asked him about the Cameros. NOW we are shoppin!!! Reneau told me of the three main differences in the Camero. I wanted a sun roof (they don’t come in convertible - booh), an automatic transmission and the sporty package. Although we didn’t find one that was a total match, I was enamored. We went for a test drive. I was able to quiz his knowledge on cars even more and see if he continued to treat me as an equal or as “just a girl.” We spoke price in general terms. I told him that I was not ready to buy today and he was okay with that. He told me to take my time.
In the end, I admit I was pleasantly surprised. My experience with Reneau Simpson and Hare Chevrolet was a good one. I intentionally came to the lot acting ill informed and indecisive. I spent a good hour on the lot and felt no pressure. Although I love Carlito, my high-maintenance Audi, that Camero gave me something to think about!